In our first lesson for this task, we are focussing on the analysis of the style of advertising for existing awards ceremonies and annual events. The two I have decided to look at in more detail are The NME Awards and The MOBOs.
Firstly, the advertising for the NME awards is used mainly in the NME magazine, the NME Web-site and on CDs (i.e. Winner of the Best Live Act award etc.).
The style used for the NME awards is based on the visual style of the magazine from which it originates (i.e. use of lots of Reds and Blacks). They have a reputation for bringing the best new bands to the forefront of public-knowledge, and as such the target audience is anyone interested in up-and-coming, non-commercial bands. The details given were the date of the one-day event, as well as ticket availability. Now that the event has come to pass, the web-site has details of the award winners and runners-up.
Secondly, the web-site for the MOBO awards. This site looks quite stylistically similar to the NME Awards web-site, except the colours used are mainly blues, greens and greys. The page setup is also differently, with a large section at the top of the page devoted to the event’s date and location being announced very soon. The target audience is people who enjoy music of Black origin. This is a one-day awards ceremony.
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